In the near future, we believe that every media touchpoint is digital media, so every marketing tactic falls under Digital Marketing. Digital Marketing is the new norm and a combined discipline of Branding, Marketing and Sales that serves the purposes of investing brand equity and driving business growth.

At ARTLAB, we have four operating principles, data-inspired, AI-assisted, creative-led, and most importantly decided by human. Humans do the human job - emotional judgement and we will let AI do the AI job - rationalisation and computation.