Social media is undoubtedly the first battlefield when brands figure out how to shape consumer perception toward products or what brand image to build for improved business outcomes. Understanding the priority and objective is the primal part of activation – such as building brand top-of-mind awareness.
It starts with understanding customers' real thoughts. On one hand, collect insights from existing reports and conduct surveys if needed; on the other, leverage cutting-edge social listening & AI tools for near-real-time insights. This reveals what they care about regarding products/services, and the gap between current reality and their expectations.
Furthermore, it’s also crucial to shape the consumer’s perception towards your brand, communicate the value that the brand holds while the story can resonate with the customs's pain points.

(Owned Channels/In-market Influencers/Top-low tier KOL) - Once the whole storyline is defined, the content needs to be circulated through different lens that offer different perspectives but comes with connection, to make it more solid.
(The game of social media is you can never hack the algorithm without spending a cent on the media). Hacking the algorithm on each social media is just simply investing resources and time on learning the rules of the games on each media, while the resources should be invested on understanding the potential customers, thus it’s necessary to take a proactive approach that speaks to targeted groups of consumers while collects feedback