Identify business challenges to address through social media marketing- social media is undoubtedly the first battlefield when brands figure out how to shape consumer perception toward products or what brand image to build for improved business outcomes. Understanding the priority and objective is the primal part of activation – such as building brand top-of-mind awareness.

Map out with consumer pain points using platform tools- It starts with understanding customers' real thoughts. On one hand, collect insights from existing reports and conduct surveys if needed; on the other, leverage cutting-edge social listening & AI tools for near-real-time insights. This reveals what they care about regarding products/services, and the gap between current reality and their expectations.

Find the right content angle to build the narratives for social media-Furthermore, it’s also crucial to shape the consumer’s perception towards your brand, communicate the value that the brand holds while the story can resonate with the customs's pain points.

Define the role of each content channel for the whole storytelling (Owned Channels/In-market Influencers/Top-low tier KOL) - Once the whole storyline is defined, the content needs to be circulated through different lens that offer different perspectives but comes with connection, to make it more solid.

Leverage paid media tactics to amplify the content (The game of social media is you can never hack the algorithm without spending a cent on the media). Hacking the algorithm on each social media is just simply investing resources and time on learning the rules of the games on each media, while the resources should be invested on understanding the potential customers, thus it’s necessary to take a proactive approach that speaks to targeted groups of consumers while collects feedback